The Creativity Workshop

Using the Tools of Creative Writing, Memoir, Art, Photography, Storytelling and Mindfulness

On-Site Training for Business

On-Site Training for Business

We offer customized Creativity Workshops and Keynote Speeches for corporations and small businesses. We have worked with Fortune 500 companies and small businesses, in fields as diverse as industrial design (P&G), IT security (RSA/EMC), and loans for higher education (TG).

We can tailor our workshops and keynotes to suit your company’s specific needs. You can be assured that our experiential workshops and our speaking engagements will provide your company with information, inspiration, motivation and fun.
Here are some examples of Creativity Workshop subjects:

  • Creativity and Leadership: how to inspire your employees and yourself to innovate
  • Stimulating the Imagination at work: understanding the creative process and making it work for you
  • Creativity and Problem Solving
  • Creativity and Teamwork
  • Creativity is a Muscle: Use it or Lose it
  • Write without Fear
  • Getting over Creative Blocks and Reaching your company’s Creative Potential

Since 1993, The Creativity Workshop has been helping corporations and business executives define and expand their creativity. We’ve worked with CEOs from Fortune 500 companies, small business owners, entrepreneurs, and not-for-profits, and scientific think tanks. We have designed Creativity Workshops for specializations as diverse as finance, IT, marketing, PR, branding, advertising, industrial design, and medical and scientific research.

The Creativity Workshop offers a series of techniques that can help businesses develop and sustain their creative edge.

Ways To Increase Business Creativity

1. Articulate and Grow Your Vision

Creativity is known to be vital to business success, especially in these economically uncertain times. Creativity needs to be exercised, just like a muscle, for it to work at its best. Our exercises are geared to opening up the mind to its creative power through guided visualization exercises that can help you envision new ways of operation. We use techniques of free form drawing and writing to bring forth important and under-explored strategies of innovative brainstorming. These exercises work against self-censorship in the early stages of development so that critical analytical skills don’t come in too early and ruin nascent, intuitive concepts.

2. Teamwork

The Creativity Workshop believes that by sharing work in intimate groups, participants learn self-confidence in what they have to share and how to listen to their fellow team members. These two modes of expressing and listening are vital to the success of any collaborative process. The Creativity Workshop involves several modules of working in groups. Team spirit is built in ways that yield respect, inspiration, group intelligence, and new products.

3. Play, Play, Play

Creativity no matter how serious has a foundation in play. Play is the foundation of discovery and invention. We stress the importance of playfulness in the workplace.

4. Get over the big creative block: the fear of failure

Many of the greatest corporate success stories are individuals who were willing to go out on a limb, make mistakes, and keep true to their vision until they realized it. Our techniques work to alleviate the fear of failure that can cripple business growth. Getting rid of that fear frees up and optimizes creative thinking and expression.


Every project has a process or ‘way’. The Creativity Workshop teaches individuals how to track their processes by making journey maps of its steps and the ongoing progress of their work. The maps help participants see where they are in their projects and where they can go with them. Map work is done individually and collaboratively.

6. Learn How to Tell an Engaging Story

Storytelling is vital to getting your products and services across to the consumer. Be it visual or literary, it is one of the most direct and human ways to share our ideas convincingly. The Creativity Workshop teaches a series of storytelling and acting exercises to help companies communicate effectiviely with their audiences.

7. Expand and Change Your Perceptions

How we see is important to what we see and how we can project in terms of our business’s success. We teach a variety of exercises aimed at altering perceptions physically (through cameras, cut out shapes, kaleidoscopes, telescopes, microscopes) and emotionally (through fairy tales, memoir writing or inter-generational interviews), which assist participants in looking at projects from many different angles.

8. Use Your Everyday Environment to Get Inspired

We teach participants how to use their natural surroundings to generate ideas for the workplace. Often the answer to your success is literally ‘right before your eyes.’ Exercises to be done in local cafes, libraries, woods, and mountains show that inspiration can come from the most usual and surprising of places.

9. Learn to Make More Time out of Not Enough Time

In our busy, multi-tasking world we seldom feel we have enough time to try something new or creative. We teach participants that creativity is not a waste of time, but one of their most important assets that can make them more productive and happier. We show participants how to “stretch time” so they feel they have more of it. Most of our techniques use brief 15-minute blocks of time that effectively produce valuable creative work . Creativity, broken into these short modules, can be explored on an ongoing basis.

10. Fail, Fail Again, Fail Better!

We spend so much of our time encouraging and supporting others that at times, we forget to nurture ourselves! The Creativity Workshop teaches the importance of self-nurturing and its handmaidens– play and curiosity. We stress that being in a position of authority does not mean you must always know the “right” answer. Failures after all can be the catalyst for the most astounding successes.

Client list

  • Acoustiguide
  • BBC
  • Bayer AG
  • Berlitz International
  • Briggs & Stratton
  • Bristol – Myers Squibb
  • Cardinal Health
  • Caterpillar
  • Children’s Hospital Los Angeles
  • Colgate – Palmolive
  • HBO
  • IKEA
  • Johnson&Johnson
  • JPMorgan Chase
  • Oracle Corporation
  • Procter & Gamble
  • Sloan Kettering Hospital
  • Sprint PCS
  • TG
  • The Walt Disney Company
  • The Nature Conservancy

What people in business say about the effect of The Creativity Workshop

Lia Braaten-Hager
Director of Design, Home Care and Duracell, Procter & Gamble, Cincinnati, OH
"What impressed me most was the creativity that your workshop brought out in our division. We learned new ways to be creative to meet multiple busines...
Barbara Roberts
Entrepreneur-in-Residence, Columbia University School of Business, New York, NY
“The Creativity Workshop is far above any creative seminar I’ve taken in its inspiration, positive spirit, and techniques. It is important for any...
Maria Gonzalez
Teacher, Fund for Teachers Recipient, Richmond, TX
“The Creativity Workshop was a life-changing experience. I would recommend this workshop to anyone regardless of their career.”